Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful.
Since 1916, all our products have always been proudly made in Italy. Conscious and caring, we are committed to celebrating, preserving, and perpetuatingItaly’s unique historical heritage and rich artisanal tradition for generations to come.
Always innovating and evolving our legacy, we share with the world a gift of Italian sun, soul, and style animated by our core values, reflecting nature, perpetuating craftsmanship and celebrating Italian style
Acqua di Parma Futura is our sustainability program and is designed to reflect our purpose of ensuring long-term transmission of sophisticated rituals and by embracing authentic values.